Social Media Marketing
Facebook, Twitter, Blogs, and beyond
According to Nielsen in February of 2009 for the first time, online users spent more time on social networks than e-mail. Facebook, Twitter and other social networking services combined have officially become the #1 activity online.
What are the users doing on social networking sites? The
same thing they’ve been
doing for centuries before Internet was invented – communicating. And
chances are they are also talking about their needs (that you might have a solution for),
your company, brand, products and services. It’s word-of-mouth on steroids. The
only choice we as marketers have is to participate in that conversation or not.
On top of that,
presence in social media dramatically affects your ability to be found through
search engines, so to quote John Jantsch, the founder of Duct Tape Marketing, “If
you are not participating in social media, you are not really online”.
- No one in your company seems to know how exactly you should tackle social media.
- It is unclear what you should be doing and what your measurable goals should be.
- You feel you just don’t have the resources and time.
- Participating in social media is scary.
- You can’t control your message. People can say bad
things about your company.
Social media is not a fad. It’s here to stay. Participate in it, and you will be able to stay at the top of your customer’s mind and recruit raving fans. Ignore it and one day you will wake up hit by the bus of some PR disaster, or worse miss new opportunities articulated directly by your customers.
Let’s chat how you can start engaging in social media today with very little effort and actually have fun doing it.
In Brief
For marketers, social media is word-of-mouth on steroids. Any one person has a tremendous ability to spread the word, good or bad, to dozens, hundreds, and sometimes thousands and millions of people. In a sense it's an equivalent of giving every internet user a nuclear bomb.- Alex Demeshkin, co-founder of Visual Harbor
If you are not participating in social media, you are not really online.
- John Jantsch, founder of Duct Tape Marketing