Search Engine Marketing
Search Engines - #1 way sites are discovered
Marketers, if you have one dollar to spend, it should go to search
Why do people hate telemarketing and SPAM? They do not want stuff to be pushed down their throats. Before buying products or trying a service, consumers and businesses prefer to do research online and more often than not it starts with keywords they can think of and a search box.
You may not be aware that your website is invisible for search engines or that it is buried somewhere on page #45 of search results. Ironically, even if you are the only service provider in town, but don't have a well-optimized site, your chances to be found through search engines are slim. Google and other search engines try very hard to deliver most relevant search results, but they need your help. A whole new level of sophistication is required when you are dealing with competitors' sites ranking well. That's where we come in, as your Search Engine Marketing experts.
You have a choice of paid advertising displayed in Search Engines (known as Paid Search or Pay-per-click) and appearing in the top results naturally (SEO). What you focus on depends on your business goals, budget, competition and profit margins, but not being on that first page of search results is not an option, unless you want to ignore one of the largest sources of new business.
Search Engine Optimization (SEO)
Visual Harbor uses proven and ethical approach to search engine optimization (SEO) to help your rankings and ultimately get the right kind of traffic to your website. Some of the things involved in a typical SEO project we do, are listed below, although we are constantly changing our process as technology and search engines evolve.
Off-page SEO tasks, including, but not limited to:
- Establishing business objectives
- Keyword research
- Domain health assessment
- Site assessment from SEO standpoint
- Competitors' sites assessment
- Backlink analysis
- Directory submissions
- Social Media Campaigns
- Linking Campaigns
On-page SEO tasks, including, but not limited to:
- Page titles and naming conventions
- Content strategy
- Information architecture
- SEO copywriting
- Highly optimized code
- CSS rich, table-less layouts
- Duplicate content elimination
- Deep internal linking
- Proper use of site maps
- Site usability
- Site accessibility (for both humans and search engine robots)
- URL structure
- Static vs dynamic pages
Paid Search (Pay-Per-Click) Advertising
Pay-per-click advertising can be very effective and quick way to get onto that first page of search results and start generating new business. It is effective because your ads reach consumer or a business buyer precisely when they are searching for the products and services you offer. What's more important you don't pay until the user actually clicks on your ad indicating a good level of interest and purchase intent. Because of that effectiveness competition is high in paid search and it is easy to overpay spending large amounts of advertising dollars and generating little results.
We help you manage your campaigns from the business objectives perspective, optimize each keyword, each ad, each landing page for best performance and deliver results that make paid search one of your most effective customer acquisition channels.
Quick Facts
- 6.5 billion searches per month on Google (Nov 2009)
- Top search engines:
Google - 65.4% of US searches
Yahoo - 15.3% of US searches
Bing - 10.7% of US searches - $10.8 billion - US Search Advertising spending in 2009
- 167.7 million - US Search Engine users in 2009
Make Search Marketing
Work for You