Services

Consulting & Solid Advice

That leaves you with a clear vision & a plan

Web strategy consulting

Many marketing departments today are stuck in the past, assuming approaches that once gave them a taste of success are the best way to tackle modern challenges. This, unfortunately, makes about as much sense as suiting up your star quarterback from 30 years ago to help win today's football game. If companies do finally decide to modernize their approach, they often make decisions on a whim rather than having in mind a clear goal, strategy, and desired, measurable outcome. They rush to do trendy new things - social media, Search Engine Optimization or whatever the flavor of the week might be. The result is often a website akin to a stand-alone island, disconnected from a given organization's offline marketing and overall strategy.

But it does not have to be this way. At Visual Harbor, we start by helping you to define your goals and objectives and thinking through how all the various pieces of your marketing mix should fit together. We look at all the components that drive traffic from both your offline and online marketing campaigns. We ascertain how effective your website is and whether it is converting visitors into loyal customers and then help you come up with a well-rounded strategy, one well-suited for today's game, not yesterday's. This strategy is designed to help you accomplish your goals, and translates into a specific plan of action and success metrics. We look at all aspects of your business from marketing to operations to organizational culture, finding ways to blend in web technologies and transform the way you do business.

Web Analytics consulting

OK, so you've gotten people coming to your website. But, don't pop the cork on that champagne just yet. 40% of the visitors that see your homepage leave the site right away.

Takings a closer look and making sense of what happens once visitors come to your website can be a daunting task. But, with Visual Harbor's help, you'll learn to ask and work through important questions that will get you headed in the right direction. How can you make visitors stay? How can you generate more sales, leads, subscriptions, page views, and advance more rapidly toward whatever other goals you may have? Should you redesign the site? If so, what should you change?

At Visual Harbor, we start by looking at the web analytics data you already have, and helping you make sense of it. Often, we upgrade and custom-tailor your web analytics system to measure meaningful indicators and deliver the right information to the right people at the right time. One little change to a sign-up form on your website can bring a double digit increase in ROI. But you will never discover that unless you measure, track and pay attention to the right things. You can marvel at your visits and page view growth all day, but how much business is your website really bringing you and what can be done to increase that? Find out now.

Client Testimonials